A fictional brand of coffee based from found woodcuts by previous Printmaking student at UNLV.
I came across 15 year old woodcuts made by a previous printmaking student that had attended UNLV.
I printed these incredible finds, which all had a common theme of coffee.
So I created a fictional brand out of them. I used the original artist's name as the name of the brand, the title of one of his pieces, "Good to the Last Rock" as the slogan. All of which were written on the back of the woodcuts.